What About Picking Contemporary Jewelry From An ATM?
The most recent jewellery news articles reveal that online jewellery shopping has advanced another step. A gold ATM machine is now retailing contemporary jewellery and gold coins - in India. But while a great many folk have learned how to have faith in online jewellery shopping, buying from a machine has not proved as popular as internet or over-the-counter purchases by those who know their products.
India’s first ATM machine has proved to be a conversation piece but buyers take pleasure in the experience of conversing with an actual sales representative. And viewing valuable jewellery items on the web is the next best thing.
Loads of gold is sold throughout the large country of India with well over 900 tonnes of gold bullion changing hands. Therefore, if machine-sold gold and jewelry isn’t hitting the jackpot there, it is very unlikely that an ATM dispensing glistening jewels would flourish in the United Kingdom. It most certainly wouldn’t be popular in the rather conservative Orkney Islands - people here love to shop locally online at http://www.olagoriejewellery.com.
But the machine’s owner is hopeful with regard to the new device for jewellery buyers. “There is investment purchase in this machine, there is gifting in the machine plus there is self-indulgence,” says Sanjeev Agarwal, chief executive of Gitanjali Exports, which is the creator of the machine. “On day one of the launch earlier this year we got some 28 purchases.”
The automatic dispenser dishes out diamond jewellery while the smallest gold coin being offered weighs a gram and costs the equivalent of 40. The touchscreen technology offers quick gratification but could result in impulsive buys, we fear.
Gitanjali expects the electronic teller units, besides being far cheaper to run than the usual store, will allow the company to attain a wider base of shoppers and present a convenient technique to buy in a country that’s adopting today’s technology rapidly. The stand alone prototype golden box, slightly taller and wider than the usual regular cash ATM, stands adjacent to the entrance of a busy Indian shopping center, constructed so it is secure and safe against drills and protected by surveillance cameras.
A Workable Alternative to Online Jewellery Shopping?
Customers use a touchscreen to navigate the goods that are available and can pay with either a credit card or cash. Agarwal argues that folks were wary of ATM cash machines at the time they were generally available but are now very happy to use them and this is just how his new clients will interact with these machines, in the future.
He hopes to roll out 75 of the automated machines within the next 3 years, in airports, shopping centers and at faith based sites. We wonder if people within the Northern Isles would decide to try buying Orkney jewellery dispensed from an ATM outside St Magnus Cathedral. We suspect online jewellery shopping and buying over the counter will remain the most popular options here! Why not start by checking out some of our traditional Scottish jewellery at http://www.olagoriejewellery.com/range.php?id=5.
Forget ATMs - there isn’t anything to beat the convenience of online jewellery shopping, Go and visit our website for a huge range of unconventional and cultural designs, or if you’re keen on contemporary jewellery try http://www.olagoriejewellery.com/range.php?id=1.