Regional Stock Reports

Oh yes. You’ve poured your heart and soul into your business. You’ve spent sleepless nights on ways to increase business. You’ve spent 12 16 even some 20-hour days working on keeping it alive. And now, I’m telling you, as you sit down to write your copy that it’s all about your customer - not you. How dare I?

Ah, but it’s so true. If you write your next mailing from the perspective of your ego, your reader will see what through this. Don’t take this personally, but they really don’t give a hoot about you. They don’t care how long you’ve been in business. They don’t care if you’ve won any awards. And they certainly don’t care how many employees you do or don’t have.

Any reader would notice if your writing seems to focus on yourself. Trust me; they really don’t want to read anything about you. Your achievements don’t really matter to them. So avoid talking about yourself and start focusing on them instead.

What they care about is about is getting rid of their problems or being happier. Hence, your real estate direct mail will only get their interest if you can offer a satisfying solution to their pain or difficulty in selling their homes fast and at a fair price.

Potential customers are turned off by real estate marketers who tens to self-promote instead of giving the solutions once and for all. Avoid imitating other investors who constantly say something good about themselves.

Why do people want to sell their houses quickly. Yes, sometimes it’s because they are looking at foreclosure. But sometimes it’s because one partner has been transferred. The family can’t afford to buy another house in another state or city until the first one sells. They’re anxious to sell to reunite the family and reduce expenses.

The key is that you must come up with a credible offer that would make your prospects consider. If they think you have the solution they need, they will give you a chance.

Remember, when you write your copy, you’re not offering to buy just a house, or a structure. They need to sell their home the very house that contains so many wonderful memories.

So as much as you’d like to brag about yourself. Place yourself aside for the moment. Instead put yourself in the shoes of your reader. What would you like to hear from a business such as yourself if you needed to sell your house fast.

So before finalizing your real estate direct mail, make sure that you are aware of the backgrounds of your prospects so you can come up with the precise solution to their problems. Your copy must not focus on you. Make them feel that you understand the situation they are going through and that you have the solution they’ve been looking for.

As a business person and writer of your own or other’s real estate marketing materials, plagiarism is an expensive mistake you cannot afford.

However, it has been a common practice for most direct marketers to use copies of previous mails they have received. Some may consider it plagiarism, but the truth is this is not entirely the case. Let me explain why.

The term being used is “swipe-file” where in you collect all the mails you received from other marketers who may have the same offer as yours or from other business. You have this collection mainly for the purpose of finding marketing terms which you think are effective to use for your marketing plan.

The knowledge you get from these previous copies will be then applied to your own real estate direct marketing copy. However, you are not using the exact sentences or ideas but you make use of your own ideas to market your offers. This way, you are not mainly copying or plagiarizing.

So release your natural creativity, while you use other people’s real estate direct mail as a starting point. If you find the phrase “insider secret” compelling then use it in your own headlines. Also pay attention to call to actions when reading other people’s real estate direct marketing materials. Get inspired to make your own magnetic call to action.

You are merely studying other people’s direct marketing materials and this is totally different from copying their mails. In fact, this method has been used by some of the most successful real estate marketers for years.

A swipe file has been used by all of the most successful copywriters for years. If you aren’t already receiving some type of direct-mail from a variety of firms, contact some. Tell them you’re interested in being placed on their mailing list. You don’t need to tell them why!

One effective method we can borrow from poets and creative writers is to read these real estate marketing materials out loud. By doing this, you get to both hear and feel the power of the words.

Other people’s marketing materials really helps in bringing out your creativity when you study them. These would inspire you to come up with better and unique real estate marketing materials.

Lastly, don’t feel guilty that you are committing a direct mail heist or that only uncreative and mediocre copywriters keep files of other people’s work. In fact, you are dead wrong. The most successful copywriters such as David Ogilvy do not hide the fact that they get inspired by other people’s ideas to help them create their own unique and successful copies. So, instead of getting frustrated about not being able to start writing your real estate direct mail copy; go read and be inspired by how other people use words for direct marketing!

Usually, a professional real estate investor has the ability to perform numerous tasks in one day. But not everything will fall into proper place in each deal.

It’s an entirely different story when it comes to preparing the materials in real estate direct marketing. Make sure that your offers don’t have too many options. It is important that your potential customers will not get confused with too many ideas in your copy.

The best direct-mail copy focuses on a single idea - at most two. And it tells you over and over again why this one benefit (maybe two) will catapult you to the place in life you’ve always dreamt you’d be.

Even if you have several persuasive benefits to tell your customers, don’t use more than two of them in your real estate postcard marketing copy. Just file these ideas away, for your succeeding real estate direct mails or free reports. As of now, only use your most compelling benefit.

Right now, with your next post card mailing you need to focus your writing on one aspect of your service that sets you far above and beyond the rest of your competition. Many marketers call this your “unique selling point.” It really matters little what you call it. Just be sure that you use just this and don’t clutter your reader’s minds with other possible benefits.

Oh, sure, all of the others you’ve listed are good. But you need to select the best of the best. Then you do your best to ensure that your reader understands this single benefit is the key to their happiness.

You are not expected to come up with this kind of copy right away. The first few versions of your real estate direct mail will usually require several rewrites.

Avoid finalizing your copy right away. The truth is you may think it’s already good enough but if you return to it after several hours or even after a day, you’ll see that there is more to improve on.

You can approach copywriting for real estate postcard marketing as high-resolution writing. Your short copy should be able to give your prospect an amazingly clear understanding and tantalizing view of your offer.

Forget about offering them alternative ideas. Just give them one good offer they can’t refuse. Then sit back and wait for the flood of results.

Do you know what the 30 most important seconds of your direct-mail campaign are when it comes to your postcard text?

Yup, in just half-a-minute, your prospect will decide whether your real estate direct mail is worth reading or not. So how do you increase your chances of passing this attention test?

Which is it going to be? And how can you ensure that he’ll hang on to it?

Below are some of the suggestions that would help you.

Hence your real estate postcard marketing copy should be remarkably different from all the others, your prospects may have read before. And since people have been flooded with too many corporate looking and formal offers, a personal message will be easier and more refreshing to read.

You want your mailing to be the “purple cow” of direct marketing. That may mean you take the idea of personalization to a whole new level. Instead of typing out a long letter, use a black felt pen, write a quick “personalized” note and then get it reproduced at you local office store on card stock. Guaranteed your postcard will stand head and shoulders above all the others out there. Poof! Instant purple cow!

Include a believable offer in your real estate postcard marketing copy. To make your offer believable, your real estate direct mail should contain testimonials from your customers. It would help if the testimonial is from people who are known to your prospects or live within the same area.

Harness your emotions and positive energy to electrify your real estate postcard marketing copy. You should not write your real estate direct marketing materials if you are not enthusiastic about your offer. If your offer doesn’t interest you, or you don’t think it’s good, then it won’t be effective.

You will be able to grab the attention of your reader if you apply the above suggestions.

Yes, you can get your reader’s attention in this short of time. And once you have it, then you can knock their socks off with your valuable - indeed, one-of-a-kind - service. Go ahead. Go be the purple cow of direct mailing!

The most common mistake committed by investors for their initial marketing campaign is the failure to recognize the importance of mailing list. If you want your real state investing firm to gain more customers, you must take notice of this.

Veteran real estate marketing professionals know fully well how the quality of the mailing lists, drives the success of their real estate direct marketing campaigns. They pay attention their headlines and offers, but they work doubly hard when it comes to selecting their mailing lists.

Hardly, every successful direct mail marketer knows that the mailing list is the vehicle upon which his success rises or falls. Oh, it’s a ton more fun talking about copy and headlines and offers. And this is indeed the creative side of the business. But every single person who has made a fortune in direct mail harbors this secret that few dare repeat.

In fact, here’s a quick formula for success to keep in the back of your mind. It’s called the 40-40-20 principle of direct marketing. And it means that 40 percent of your efforts should be focused on selecting your mailing list. Another 40 percent of your should be directed to your offer. The remaining 20 percent of your time then can be spent on your copy, your text and the general design of your mailing. It’s a little known secret. But it’s a very effective little known secret.

So begin with choosing the right list. First, by making sure you use a list broker. Today, you can rent a list of names in just about any category imaginable - and many even the most vivid of your dreams can’t imagine.

How do you go about selecting the right mailing list? Experts advise that you hire a mailing list provider. But in working with a broker, you also need to know what questions to ask, to help him process the list further.

Make sure you know you customers well. Direct marketers must know very well their customers so that their list broker can give them a high quality mailing list. If you can provide him with sufficient information about your target market, likewise he’ll provide you with a better list.

Keep learning about your customer. Your success in picking a high quality mailing list is only limited by your knowledge about your customer. No matter how experienced your data broker is, additional information from you about your customer is crucial to helping them build a better list.

Know your intentions. This means know exactly what your mailing want to do. Is this a mailing to generate leads for you to follow up on? Or you are anticipating this campaign to produce some sales? It really does make a difference. And your list broker can help you do this.

So if you want to achieve marketing success, you must really work doubly hard. Follow these steps carefully so you’ll be able to find a good list for your real estate marketing campaign.