Regional Stock Reports

While you are putting on your bathing suit and heading for the water, the grass or the sand, have you ever given a thought to those people who came before you? Whilst you are sitting there in your swimming trunks or bikini, spare a thought for those who have worn a swimsuit before you through the decades. The history of the swimsuit and the history of women’s swimwear in particular is fascinating

We are so lucky nowadays in the West to be free of the fetters of the disapproval of society regarding beachwear and swimming costumes, because it still goes on in the Muslim and Asian world. They see our simple approach to near nudity as disgraceful, but so did our fore-fathers and especially our fore-mothers.

But there was a bizarre duality in their opinion. I have seen photos of female bathers in the latest fashion designs taken around about 1900 where nipples are plainly visible, but the legs were covered in stockings. These are obviously family photos and not pornography, which was rife then as well.

The history of swimming suits through the ages (in the Developed world) for both men and women has seen a reduction in the amount of clothing society needed to see for a person to remain decent. This varied from country to country and from religion to religion, but with the exception of the Islamic faith, the trend has been the same - towards less.

The less the better.

For instance, in 1905 a lady’s bathing costume was really a short dress made up of ten yards of material, but by 1945 that yardage had shrunk to one yard. These days some women’s swimwear is manufactured from a few square feet.

The same is a fact of men’s swimwear fashion. A hundred years ago, the predominant swimwear fashion for men dictated that they wore leotards in the water, whereas fashionable swimwear in the late 1930’s was trunks.

In the Seventies, they wore scanty speedos and now we are back to trunks, although some beaches permit men to wear thongs like ladies do. Such are the vagaries of contemporary beachwear and swimwear style as dictated by politics and fashion.

In 1917, women wore a knitted sweater, a skirt, bloomers, black stockings and even shoes on the water’s edge. Men did not have to wear stockings or shoes, but their leotard normally came down to their knees.

In the following years, fashion saw hemlines on women and men rising, but bathing costumes were still down-beat, unsexy dark colours. The emphasis was not to look sexy, although numerous photos taken at that time reveal that both sexes were going through a sexual revolution. They had never seen so much of each other outside the bedroom.

This was the time when lots of our grand parents were born so it is the history of their parents’ sexual liberation. In the Developed world, we can hardly begin to imagine what it must have been like in those days ‘when a glimpse of stocking was something shocking’ and men ‘would rather hang around Piccadilly Underground, looking at the ankles of the fine-born ladies’.

Nowadays, you can find beaches all over Europe where (semi) nudity is allowed, and increasingly so in America and Asia. The only bastions of modesty are the Muslim countries of northern Africa and Eastern Asia, but after recent events such as the Arab Awakening, how long is that likely to last?

Owen Jones, the writer of this piece, writes on a lot of topics, but is now concerned with strapless swimming costumes. If you want to know more, just visit our website at Swimwear For Big Busts.