So what is the largest word in the English language? No, I’m not talking about the words with the most letters or even the word that’s the hardest to pronounce. I’m talking about the word that’s about to become one of your favorites. And that’s the word “because” Yes! Because this word can seemingly work magic at convincing the recipients of your postcards that using your service is the most beneficial step they could possibly take.
This word is not a noun, verb, or even adjective. Surprising isn’t it? Ok, this word which is a gift to real estate marketing professionals is simply the word “because.”
Scientific studies have established that by using the word ‘because’, you can effectively convince your target customers of your offer.
Now, imagine standing in a line - a fairly lengthy line at that - all with the same mission: to make copies of whatever they have in hand. The individual planted in line by this psychologist first asked the person in front of him if he could get ahead of him in line - without giving a reason.
As you can envisage, the reply was no. And the man asked this mode several times to several grouping in various varied lines. Overpoweringly, the result was no. But then the examiner provided the man in front of him with an explanation for the demand. And he utilized the ultimate (yet influential) word “because.” The optimistic salutation developed spectacularly.
And it prefabricated no number rattling the faculty he gave erstwhile he used the word “because.” The process fact was simply that he gave a ground. He still proved this by just saying, “Because I bang to tidy copies.”
Well, everyone else in the row had to make copies as symptomless. That’s why they were in that genealogy to commence with. Imagine the assault of the psychologist conducting the study when you saw these outcomes. So what does this implies to you and specifically to your card transmittal? Plentitude! Conceive roughly it for virtuous at the moment.
You can harness the power of “because” just like the person in the copier line did. Don’t just ask if the homeowner wants to sell provide him with reasons for selling - and selling to you. Be sure when you do this you use the highly effective word “because.”
Think about how your response rate can soar when you use such phrases as: “Selling to me firm is the right choice for you because you’ll have the cash you need “Selling your house today is the only choice because it gives you peace of mind.”
Use the expression because for your own benefit in your next mailing even if the reasons you rank after it seem totally palpable to you. Why? Because it proves!
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